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EAST, Miami

Nestled in the heart of Miami's bustling Brickell City Centre, EAST, Miami is a luxury hotel that offers a unique and modern urban retreat. Unlike the typical beachfront hotels scattered across South Beach, EAST, Miami provides its guests with an unparalleled experience of Miami’s vibrant city life.

First Impressions: A World of Sophistication and Elegance


As you arrive at the 352-room hotel, which occupies the top floors of the fabulous $1 billion Brickell City Centre, you'll immediately notice its striking location. Far from the sandy shores of South Beach, EAST, Miami embraces its urban setting, offering a stylish and convenient base for exploring the city's many charms.


The moment you step into the vast and sleek lobby, you know you're in for a unique experience. Boasting Asian-inspired touches, the hotel is the brainchild of Hong Kong's luxury Swire Hotels. The sophisticated ambiance attracts discerning travelers who appreciate Miami's rich culture and are eager to experience the city like a local.


The Rooms: Modern Design Meets Feng Shui


No matter which room you choose, the first thing you'll notice—and remember most—is the breathtaking view. Floor-to-ceiling windows in each room provide stunning city and water vistas, depending on your location. The Corner King, for example, features a wraparound balcony that offers panoramic views stretching all the way to the Everglades.


At 410 square feet, the Corner King room feels spacious, thanks to high ceilings, floor-to-ceiling windows, a neutral color scheme, and beautiful charcoal-gray wooden floors that allow the view to take center stage. The Jr. Residence Suite, with its Downtown Miami and Biscayne Bay views, is well-equipped for longer stays, featuring a kitchenette, dishwasher, wine fridge, breakfast bar, washer and dryer, and even a walk-in closet. Each room is thoughtfully designed with modern furnishings and a strong emphasis on feng shui.



Residential Suites: A Home Away from Home


For those seeking a more home-like experience, EAST, Miami offers a collection of residential suites. With names like "Residence," these rooms come with walk-in closets, washers and dryers, dishwashers, kitchens, and other amenities that make you feel like you're staying in a friend's luxurious apartment rather than a hotel.


Bathrooms That Won't Disappoint


The bathrooms at EAST, Miami do not disappoint. Walk-in glass rain showers provide a spa-like experience while still maintaining the floor-to-ceiling window views. The essential oil-infused toiletries from APPELLES Apothecary & Lab add a touch of luxury to your daily routine.


Staying Connected with Strong, Free Wi-Fi


Whether you're traveling for business or pleasure, reliable Wi-Fi is essential. EAST, Miami offers strong, complimentary Wi-Fi throughout the hotel, ensuring you stay connected during your stay.


Dining and Drinking at EAST, Miami


EAST, Miami raises the culinary bar with its exceptional dining options. Quinto La Huella, a rustic, wood-fired offshoot of Uruguay's famed Parador La Huella, serves mouthwatering dishes that delight the senses. For those looking to unwind with a cocktail, Sugar, the hotel's rooftop bar and garden, is a lush oasis located on the 40th floor. The exotic décor and creative drinks, like the Hakeo—a blend of Jameson, chai tea, blackberries, lemon juice, and absinthe—make it a must-visit destination.


Attentive and Responsive Staff


The staff at EAST, Miami go above and beyond to ensure your stay is memorable. From the moment you arrive, they are attentive, responsive, and genuinely invested in your well-being.


Amenities Galore: Pool Deck, Spa, and More


Though you may not be on the beach, EAST, Miami understands the importance of soaking up the sun. The hotel's expansive pool deck offers four options: a lap pool, spa pool, cold plunge pool, or hot tub. With comfortable lounge chairs and poolside food and cocktail service, you can easily spend an entire day enjoying this urban oasis.


Is EAST, Miami Worth It?


If you're willing to trade beachfront access for an authentic Miami experience, EAST, Miami is the perfect choice. Its prime location, luxurious amenities, and exceptional service make it an ideal base for exploring the city's ever-changing downtown landscape. So, pack your bags and get ready for an unforgettable urban adventure at EAST, Miami.

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Explore the Brand

Preferred Hotels & Resorts represents the finest and most diverse global portfolio of independent hotels and independent hotel experiences. With more than 700 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries, each property in this collection maintains the high standards for quality and luxury that Preferred Hotels & Resorts requires. From historic landmark properties, urban retreats, resort destinations, and private island escapes, guests can enjoy the benefits of I Prefer Hotel Rewards, the world's first global points-based loyalty program for independent hotels. Examples of brands in the Preferred Hotels consortium include Wynn Resorts, Montage Hotels & Resorts, Velas Resorts, Swire Hotels, New Otani Hotels, Kempinski Hotels, and Banyan Tree Hotels & Resorts. Whether you're seeking a serene oasis or an exciting adventure, Preferred Hotels & Resorts offers locations in prime spots around the globe, ensuring a memorable travel experience tailored to your personal style. Luxrally Travel to get Preferred Hotels & Resorts Benefits on your next stay.

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Ready to book? Upgrade your trip with LuxRally Travel

Why LuxRally Travel Should Be Your Go-To Luxury Travel Agency


Are you a luxury traveler looking for your next unforgettable getaway? Look no further than LuxRally Travel, the premier luxury travel agency that offers zero fees, no membership requirements, and five-star service. With LuxRally Travel, you can leave all the intricate details to us and focus on enjoying your well-deserved vacation. Our exceptional services come at no extra cost to you, making LuxRally Travel the ideal choice for those seeking unparalleled luxury experiences.

Access Unbeatable Offers and Perks


LuxRally Travel's extensive connections in the travel industry allow us to bring you unbeatable offers and perks. Say goodbye to settling for mediocre accommodations and mundane experiences. With our well-traveled advisors, who have personally explored the world's most desirable destinations, you can trust their recommendations to cut through the noise of luxury mimicry. LuxRally Travel ensures that every aspect of your trip is tailor-made to meet your desires and exceed your expectations.

Full-Service Travel Management


One of the key reasons to book your next trip with LuxRally Travel is our comprehensive range of services. Whether you need assistance with hotel planning and booking, flights and private charters, cruises and yacht rentals, car rentals and chauffeur services, restaurant reservations, tour and excursion planning, or train routes and bookings, we've got you covered. We take care of every detail so that you can relax and enjoy your journey to the fullest.

Unmatched Value Propositions


At LuxRally Travel, we believe in providing unmatched value to our clients. When you book with us, you gain access to a host of exclusive value propositions available at most properties. These include:


  • No Service or Membership Fees, Ever: We prioritize transparency and fairness, ensuring that you never have to pay any additional fees for our services.

  • A Dedicated Travel Agent Who's Always Just a Text Away: Our experienced travel agents are readily available to assist you throughout your journey, providing personalized recommendations and resolving any concerns.

  • Free Breakfast For Two Daily at Most Properties: Start your day with a complimentary breakfast included in your stay.

  • Early Check-in / Late Check-Out, If Available: Enjoy the flexibility of early check-in or late check-out, subject to availability.

  • Complimentary Upgrade Upon Arrival, If Available: Indulge in an upgraded room or suite upon arrival, if available.

  • Welcome Amenity Upon Arrival and a $100 Resort Credit: Experience a warm welcome with a special amenity and enjoy a $100 resort credit on us.

  • Special Rates From Vendors In The World's Most Desirable Destinations: Through our extensive connections, we secure special rates from vendors in the world's most desirable destinations for our valued clients.

  • Forbes Five Star Trained Concierge Team Available for Penthouse Bookings: Elevate your luxury experience with the assistance of our in-house Forbes Five-Star trained concierge team.

Expert Group Booking and Incentive Trip Negotiation


LuxRally Travel excels in expertly negotiating group rates and handling incentive trips. We have built our reputation as the go-to agency for group bookings, handling everything from large corporate incentive trips to weddings and exotic car rallies. By employing aggressive negotiating tactics, our LuxRally Travel Advisors consistently secure contracts at 20-50% below Average Daily Rate (ADR). Let our experienced team streamline your next group accommodations, relieving your in-house staff of logistical burdens and negotiation complexities.

Leisure Travel Tailored to You


Whether you're seeking suite negotiation, bespoke itineraries, or maximum benefits, LuxRally Travel is here to make your leisure travel dreams a reality. We specialize in booking everything from hotels and cruises to tours and transportation. Your dedicated travel agent will take into account your budget, dates, and desires, guiding you toward your dream destination with ease. By choosing LuxRally Travel, you'll not only qualify for exclusive benefits such as free upgrades and early/late check-out but also gain access to our in-house Forbes Five-Star trained concierge team.

Not Just Your Typical Travel Agency


At LuxRally Travel, we pride ourselves on being far from ordinary. Our roots can be traced back to LuxRally, a Luxury Exotic Car Rally that offered Forbes Five-Star hotel accommodations and Michelin Rated dining venues. From these beginnings, we have evolved into the most disruptive travel agency in the world. Our dedication to providing exceptional luxury experiences sets us apart, catering to those who crave adventure, opulence, and extravagance.

Why Wait?


For luxury travelers seeking unforgettable experiences, LuxRally Travel is the ultimate choice. With zero fees, no membership requirements, and five-star service, we handle every aspect of your trip to ensure a seamless and extraordinary journey. From our unbeatable offers and perks to our expert group booking and incentive trip negotiation, LuxRally Travel exceeds expectations at every turn. Book with us today and embark on a luxury travel experience like no other.

Q&A Section



Q: How does LuxRally Travel secure exclusive value propositions at most properties?


A: Through our extensive connections and reputation in the industry, we negotiate special rates and perks that are passed on to our valued clients.


Q: Can I reach out to my dedicated travel agent for assistance during my trip?


A: Absolutely! Your dedicated travel agent is just a text away, ready to provide recommendations and resolve any concerns throughout your journey.


Q: What sets LuxRally Travel apart from other travel agencies?


A: LuxRally Travel goes beyond the ordinary, specializing in luxury experiences with a focus on exotic cars, luxury hotels, and eccentric travelers. We strive to disrupt the industry and provide unparalleled service to our clients.


Discover More

From Luxury Trains to Machu Picchu to Cooking Classes in Michelin Star Restaurants, Our Travel Guide is Just a Taste of the Knowledge Our Travel Advisors Can Offer.

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