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Sugar Beach, a Viceroy Resort

Nestled between St. Lucia's iconic twin Piton volcanoes and enveloped by lush rainforest, Sugar Beach, A Viceroy Resort, is a breathtaking haven perched on the hillside overlooking its namesake pristine white-sand beach. This former plantation property has been transformed into an ultra-luxurious resort, seamlessly blending colonial-inspired décor and personal butler service with modern comforts such as private plunge pools.

As you step into your opulent plantation-style room, you may find it difficult to leave. However, venturing out will reward you with island adventures that include beach volleyball, water sports, coastal horseback rides, and zip-lining through the jungle canopy. The towering Pitons, a UNESCO World Heritage Site, and the surrounding 100 acres of rainforest present endless exploration opportunities.

After a day of adventure, unwind St. Lucian-style with a banana- and coconut-infused treatment at the tree-top Rainforest Spa, or savor an expertly selected rum libation at The Cane Bar. The resort offers numerous relaxation spots, including The Palm Court Lounge, where you can lounge on oversized swinging day beds while enjoying breathtaking views of the Caribbean.

Every reservation at Sugar Beach includes personal butler service, allowing you to hit one of the two white sand beaches upon arrival while your butler takes care of unpacking, dinner reservations, and refreshing mojitos. The resort offers an array of water sports, such as scuba, sailing, windsurfing, and kayaking. The Rainforest Spa features seven treehouse-style treatment pavilions nestled amidst dense tropical foliage, offering signature treatments like bamboo massages and hot rock therapies using local ingredients like bananas, coconuts, and cocoa butter.

For the active traveler, the resort's signature outings include culinary tours of nearby farms and hiking up Gros Piton, one of the two imposing volcanic cones. A kids club offers treasure hunts, crafts, and coconut bowling to keep little ones entertained. The soothing spa also includes a relaxation pavilion, an earthen steam dome, and a wet room with nail service facilities.

Sugar Beach boasts 96 luxurious guest rooms in four categories: freestanding luxury villas and cottages scattered across the steep hillside, 11 sugar mill rooms with private gardens near the resort's center, and eight lavish beachfront bungalows opening directly onto the sand. All rooms feature private plunge pools, four-poster beds, and furnished outdoor spaces with stunning ocean or Piton views. Additionally, 18 privately owned Residences offer one to four-bedroom accommodations with full kitchens, large sun decks, and pools.

Dining options at Sugar Beach include the thatched-roof Bayside Restaurant for beachside lunch and dinner, daily tapas at the Bayside Bar, and small bites and BBQ lunchtime snacks at the Pier Bar on Glenconner Beach. The Great Room offers Caribbean-influenced fare in a traditional plantation-style setting, while The Cane Bar boasts a professional "rummelier" serving aged rums alongside an Asian-inspired menu featuring fresh sushi and sashimi. Indulge in the Old Havana cocktail (rum, Prosecco, fresh mint, lime juice, and bitters) and toast to your unforgettable stay at Sugar Beach, a Viceroy Resort.

Explore the Brand

Viceroy Hotels & Resorts is a luxury hotel brand renowned for its unique portfolio of properties located across the globe. Positioned as a full-service lifestyle luxury hotel brand, Viceroy is celebrated for its one-of-a-kind lifestyle experiences that combine provocative design and intuitive service in sought-after locations. The Viceroy Icon Collection features epic hotels and resorts in Riviera Maya, San Jose del Cabo, Snowmass, St. Lucia, and Chicago, among others. Some of their top-rated properties include Viceroy Riviera Maya, Viceroy Snowmass, Sugar Beach, Viceroy Los Cabos, and Viceroy Chicago. In 2022, Highgate signed a deal to acquire Viceroy Hotels, further establishing its presence in the luxury lifestyle sector. From their stunning architecture to their exceptional service, Viceroy Hotels & Resorts offers an immersive and unforgettable hospitality experience. Book with Luxrally Travel to get Travel Leaders Network Benefits on your next stay.

Sugar Beach, a Viceroy Resort
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At LuxRally Travel, we believe in providing unmatched value to our clients. When you book with us, you gain access to a host of exclusive value propositions available at most properties. These include:


  • No Service or Membership Fees, Ever: We prioritize transparency and fairness, ensuring that you never have to pay any additional fees for our services.

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LuxRally Travel excels in expertly negotiating group rates and handling incentive trips. We have built our reputation as the go-to agency for group bookings, handling everything from large corporate incentive trips to weddings and exotic car rallies. By employing aggressive negotiating tactics, our LuxRally Travel Advisors consistently secure contracts at 20-50% below Average Daily Rate (ADR). Let our experienced team streamline your next group accommodations, relieving your in-house staff of logistical burdens and negotiation complexities.

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At LuxRally Travel, we pride ourselves on being far from ordinary. Our roots can be traced back to LuxRally, a Luxury Exotic Car Rally that offered Forbes Five-Star hotel accommodations and Michelin Rated dining venues. From these beginnings, we have evolved into the most disruptive travel agency in the world. Our dedication to providing exceptional luxury experiences sets us apart, catering to those who crave adventure, opulence, and extravagance.

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Q&A Section



Q: How does LuxRally Travel secure exclusive value propositions at most properties?


A: Through our extensive connections and reputation in the industry, we negotiate special rates and perks that are passed on to our valued clients.


Q: Can I reach out to my dedicated travel agent for assistance during my trip?


A: Absolutely! Your dedicated travel agent is just a text away, ready to provide recommendations and resolve any concerns throughout your journey.


Q: What sets LuxRally Travel apart from other travel agencies?


A: LuxRally Travel goes beyond the ordinary, specializing in luxury experiences with a focus on exotic cars, luxury hotels, and eccentric travelers. We strive to disrupt the industry and provide unparalleled service to our clients.


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